Blooms of Impact: The Beautiful Bunch 2022 website redesign journey
As the designer behind The Beautiful Bunch 2022 website redesign project, I embarked on a mission to empower a small team making a big impact. The Beautiful Bunch, a floral-delivery service providing employment opportunities for women from refugee backgrounds, faced administrative challenges due to limitations in their existing website. With Rock Agency’s team, in response, we crafted a comprehensive solution, redesigning and developing an eCommerce platform that not only streamlined their operations but also enhanced the overall user experience. This case study delves into the transformation that ensued and the positive outcomes for both The Beautiful Bunch team and their clientele.
- Functionality Enhancement: The Beautiful Bunch faced hurdles in managing their administration workload, prompting the need for a comprehensive solution. By revamping their eCommerce site, we introduced added functionalities that not only streamlined the team's internal processes but also enriched the overall user experience.
- Optimised User Journey: Our design approach focused on creating an aesthetically pleasing and intuitive interface. The visually-stunning website not only captivates users but also emphasizes the brand's social impact, providing a unique advantage in a competitive marketplace.
- Automated Features: Addressing the specific needs of The Beautiful Bunch, the revamped site now automates delivery costs based on customer postcode input. We introduced flexible payment options and empowered users to customize their orders with additional products, addressing limitations present in the original site.
- Daily Bunch Management: Recognising the nature of The Beautiful Bunch's product as a variable 'daily bunch,' the new site allows the team to mark a product as 'sold out' for the day. This feature not only adds flexibility to their offerings but also simplifies the process of resetting availability for the following day.
As the designer for The Beautiful Bunch project, witnessing the positive impact of enhanced functionality on this small yet impactful team has been immensely rewarding. The revamped website not only meets their immediate needs but also sets the stage for sustained growth and social contribution. It is a testament to the transformative power of thoughtful design in cultivating success for businesses with a purpose.