Spacewhite – Designing a sustainable digital experience
Year Completed
2021
Collaborated with
with Spacewhite team
Role
UX/UI Designer
Services
Website
spacewhite.com
Intro
As the lead digital designer at Spacewhite, my focus was on shaping the brand's online presence and fostering sustainability. This case study highlights key initiatives, particularly the homepage redesign and enhancements to the Shop All, Impact, and About Us pages.
Key Points
Homepage Redesign:
- Hero Video Introduction: Implemented a captivating hero video, guiding users on the use of revolutionary laundry detergent sheets to enhance understanding and streamline onboarding.
- Featured Products Section: Introduced a featured products showcase on the homepage to maximize visibility, engaging visitors with bestsellers from the outset.
- Main Product Features and USP Showcase: Strategically presented key product features and unique selling propositions to communicate Spacewhite's value proposition clearly.
- Testimonials and Reviews Integration: Incorporated a dedicated section for customer testimonials and reviews, along with an Instagram feed for dynamic user engagement.
- Short Descriptions and Links: Streamlined the user journey with concise product descriptions and direct links to Impact and About Us pages.
- Achievement: Revamped homepage design resulted in a remarkable 30% increase in overall revenue, emphasising user-centric improvements.
Shop All Page Enhancement:
- Subscription Frequency Suggestions: Implemented a user-friendly subscription frequency feature, allowing customers to tailor subscription frequencies based on product packaging and household size.
Our Impact Page:
- Effective Impact Storytelling: Developed a compelling Impact page, guiding users through the journey from identifying plastic pollution to showcasing Spacewhite's sustainable solutions through data-driven statistics and engaging illustrations.
**About Us Page:**
- Brand Storytelling Flow: Designed the About Us page to seamlessly narrate Spacewhite's brand story, presenting the problem, inception, unique selling points, and future plans.
Outcome
Homepage
Shop All page (mobile)
Our Impact page
About Us page
Conclusion
These strategic enhancements contribute to a cohesive and engaging user experience, aligning Spacewhite with its values and fostering lasting connections with customers. The commitment to sustainability and user-centric design has elevated Spacewhite's digital presence, driving positive outcomes in revenue and customer engagement.