Designing a travel booking journey beyond boundaries
In my role as a UX/UI Designer at Rock Agency, I had the privilege of spearheading the digital transformation of Best In Travel, a unique platform offering small-group tours in collaboration with influencers, tourism boards, and hotel chains. Tasked with creating a website that not only showcases stunning imagery but also resonates with the brand's deeper travel philosophy, the challenge was to design a seamless user experience that inspires travel enthusiasts.
- Strategic Collaboration: Best In Travel stands out through strategic partnerships with influencers, tourism boards, and hotel chains. The design needed to reflect these collaborations while maintaining a user-friendly interface.
- Visual Appeal: Leveraging captivating imagery and video content, we aimed to evoke the spirit of adventure. The dark colour scheme complemented the content, creating a visually immersive experience that resonates with the brand's philosophy.
- Streamlined User Journey: To enhance user experience, we integrated the 'WeTravel' booking system into WordPress, ensuring a seamless and efficient booking process. Clear labels indicating trip status (confirmed or pending) empower users with real-time information.
- Distinctive Design Elements: Departing from the conventional, we incorporated a stand-out red CTA button to prompt immediate action. This design choice aimed to capture the essence of excitement and urgency associated with travel.
- Dual Contact Forms: Recognising the dual user streams of both travellers and travel hosts, we implemented dual contact forms. This thoughtful addition allowed Best In Travel to cater to the distinct needs of its diverse user base through a single, cohesive platform.
Collaborating on the Best In Travel project at Rock Agency was not just about designing a website; it was about creating a digital space that mirrored the adventurous spirit of the travel experiences offered. Through strategic design choices, seamless integration, and a commitment to user-centric principles, we successfully transformed Best In Travel into a visually stunning and functionally efficient platform, capturing the essence of travel and exploration for enthusiasts around the globe.