A little bit about Thy

Pixels by day, vectors by night – that's the rhythm of my creative life.

Hey there! I'm Thy Hà, a digital design enthusiast. By day, I create websites that tell stories through pixels. When night falls, I dive into the world of digital fonts.

Originally from Sài Gòn, Việt Nam, I now call Naarm (Melbourne), Australia home. As a UX/UI designer and Webflow developer, I love blending digital products with visual storytelling. My focus is on crafting visually pleasing and user-friendly websites, particularly for clients in the educational, cultural, non-profit, and e-commerce sectors.

At night, I wear the hat of an aspiring type designer. Delving into the rich tapestry of type history and engineering, I find joy in developing Vietnamese-localised typefaces, contributing to the cultural mosaic of the digital world.

skills
A/B Testing
Design Research
Development
Problem Solving
Prototyping
Responsive Web Design
Type Design
UX/UI Design
User Research
Webflow Development
WordPress Development
Experience
Jun 2022 - Present
UX/UI Designer, Webflow Specialist
Rock Agency
Melbourne, AUS

As a UX/UI and Webflow designer at Rock Agency, I specialise in crafting digital experiences and web interfaces that meet user preferences. My role involves creating sitemaps, user flows, and UX wireframes to deliver visually appealing, user-friendly, and responsive designs. I collaborate closely with cross-functional teams to ensure seamless implementation and technical feasibility. Furthermore, I lead the development and deployment of websites using Webflow, contributing to the success of projects at Rock Agency.

Jun 2021 - Jun 2022
UI & Digital Designer
Ecosa & Spacewhite
Melbourne, AUS

As a UI & Digital Designer at Ecosa & Spacewhite, I enhanced e-commerce conversion rates through A/B testing, leading to a new Spacewhite homepage that boosted revenue by 30%. I directed creative strategies for Ecosa campaigns, achieving the highest average order value in five years and a 560% increase in Sofa Bed sales. Conducting competitive analysis and collaborating with developers, I identified revenue opportunities and improved the online shopping experience while maintaining an in-house design system in a fast-paced Agile environment.

Sep 2018 - Feb 2019
Digital Designer
Yin Yam Online Asian Grocery
Melbourne, AUS
Volunteering
May 2022 - Feb 2023
Web Designer & Developer
Vietnamese Museum Australia
Melbourne, AUS

At Vietnamese Museum Australia, the pioneer institution in Australia preserving the Vietnamese refugee settlement narrative, I collaborated with The Trusted Voice and an internal designer to overhaul the website. Transitioning from Wix to the versatile WordPress platform and harnessing Elementor's web building capabilities alongside advanced custom fields, we revitalised the website with a contemporary appearance. The revamped site now showcases diverse content formats encompassing news, stories, and events, enhancing its user appeal and functionality.

Jul 2020 - Present
Content Coordinator & Type Designer
Lưu Chữ - Vietnamese Typography Collective
Online

Researched extensively into Vietnamese typography history, leading to the creation of a digital archive housing diverse book and object collections. Collaborated closely with a team to curate, manage, and distribute content across website platforms, articles, and various social media channels.

Speaking
May 2023
Counter Forms Launch Panel
Melbourne Art Book Fair 2023
April 2022
Globetrotting with Type
RMIT MC250 Mesoscale Discussions Series
Writing
2023
Same, same but different
Counter Forms
2021
Forward to the Past
Further Reading